Saturday, September 20, 2014

Finance fiction “Mad Money Journey” launched in the presence of Cyrus Broacha and Rakesh Jhunjhunwala

Jaico Publishing, the pioneers of English paperbacks in India delved into the new genre of finance fiction with their new book Mad Money Journey authored by Mr. MehrabIrani, the General Manager of Tata investment Corporation. Acclaimed by the corporate luminary Ratan Tata himself, the book was launched amidst much fan fare in the presence of veterans Rakesh Jhunjhunwala and funny man Cyrus Broacha.

Interacting with the press and guests alike, Mr. Mehrab spoke at length on his motive behind the book while Funny man Cyrus Broacha kept the audience in splits with his humorous banter. RakeshJhunjhunwala moved the guests with his inspirational speech.

Mr.  Mehrab Irani is the General Manager of TATA Investment Corporation and has a large amount of experience in both equity and fixed income markets. He is a regular figure on channels like NDTV, CNBC TV 18, ET Now etc besides writing columns for many a business publications in his 15 year long, prosperous career.

In today’s day and age, managing money and finances is a thought that scares people from every walk of life from a college student to a working professional, and Author Mehrab Irani presents finance in an entertaining way to his readers in his book ‘Mad Money Journey’ that deals with the financial emancipation of an average Joe. It is a story filled with adventure and mystery that delves into the very soul of the relationship between man and money. 

Big Magic’s Flagship Show Har Mushkil Ka Hal Akbar Birbal completes a century on 12th September

Big Magic - India’s one stop destination for humour featuring a hilarious line-up of rib-tickling sitcoms, a side-splitting historical comedy, laugh-out-loud weekend specials and comedy blockbuster films, has recently celebrated 100 episodes of its cult property Har Mushkil Ka Hal Akbar Birbal. Having commenced six months back the flagship property gained popularity within a short span of time, winning the hearts of million viewers.

 Being India’s first Historical Comedy, Har Mushkil Ka Hal – Akbar Birbal , it has successfully completed a run of 100 episodes and to commemorate the celebration the entire crew was seen in a joyous mood on the sets of Akbar Birbal.

Speaking about the success of the show, Uditanshu Mehta Creative Director, Big Magic said, “With the completion of 100 episodes, the show has successfully reached a new high with a remarkable outcome. We are very glad that the content is suitable for our viewers across all age groups. At Big Magic, we strive to formulate engaging episodes which are thoroughly enjoyed by the watchers. The team of Har Mushkil Ka Hal Akbar Birbal is doing a terrific job to satisfy the audiences of our channel. We are gradually and steadily increasing the hold in the humor entertainment genre. We have successfully managed to entice the entire family to watch television together with the unique light hearted content. We hope to cater to the entertainment needs of a large audience base and continue to do so in the future as well.”

Muafinaama to premiere today 20th September at Cinéphile 2014 at 11:20 am

Last year, nearly half-a-dozen new born babies, mostly girls, were abandoned in Srinagar. Jammu and Kashmir also recorded a huge decline in sex ratio in 2011 census. The menace of girl abandonment is growing by the fold. With a message to end discriminations against the girl child, “Muafinaama” or ‘The Atonement’ will be premiering at the Cinephile 2014 at New Delhi at 11:20 am on 20th September 2014. CinĂ©phile 2014 is the First Annual International Film Festival of Vivekananda Institute of Professional Studies located at AU Block (Outer Ring Road), Pitampura, New Delhi 34.

The film, according to award winning director Mohan Das, is inspired by the numerous child abandonment cases in Kashmir last year. “It will try to portray the repentance of a man amidst various social and political uncertainties. It also looks at dilemmas and repentance of the protagonist after he fails to save the abandoned child,” Mohan Das told Films & TV World. "The film will be represented by one of the producers Lashyaban Kashyap at the festival, whose contribution to the film is immense," added Das.

However, he is also upset with the fact that the very paradise on earth Kashmir where he shot 'Muafinaama' well as his docu-feature 'Pragaash' is reeling under floods and the entire valley is devastated. He fervently appeals to all to generously donate for the flood victims. 

Muafinaama is about a Kashmiri Pandit guy who falls in love with a Kashmiri Muslim girl and struggles to get her. The film also holds a parallel story line about the increasing menace of child abandonment. The film was shot entirely in Kashmir with local actors and has Umer Khan, Turfat-ul-Ain, Firdous Khan, Azaad Shah, Said Ishtaq and Jahan Zaib in pivotal roles as well as Sandesh Gour and Abhilash Panwar who are based out at Mumbai.

Friday, September 19, 2014

Spotted Randeep Hooda at Hotel Novotel, Juhu, Mumbai while he was busy with a photo-shoot for a glossy

IBW Chai & Pakoda breakfast runs are back : Get your hobby motorcycles, therider community is calling

It’s the season to ride and IBW’s ‘Chai &Pakoda’ breakfast run is a great opportunity to do so, and a teaser for things to come in the next few months. At their recent announcement meet, 70 EMG and FOX Life, organizers of India Bike Week 2015 declared the Chai &Pakoda rides would be organized for the rider’s community across the country through the season and that the Mumbai edition, taking place on Sunday 21st September would be the first one for IBW 2015. Similar Chai &Pakoda rides will be conducted in other cities of Delhi, Chennai, Bangalore, Kolkata and Hyderabad.

Another highpoint of the night was the announcement of ticket sale for IBW 2015 from October 7th onwards. The organisers are introducing a never before heard offer this year, where patrons have the opportunity to avail a special 5 hour only Early Bird Scheme (Buy 1, get 50% off on the 2nd one). The organisers have decided not to change ticket prices, and they will once again be priced at Rs 3,000/-. The ticket price remains the same, but the festival promises a lot more excitement than what has been offered in the previous years.

The Chai & Pakoda runs have been conceived to bring together the biking brotherhood and promote India Bike Week, being held in Goa on 20-21 February 2015. The organizers declared that the Chai & Pakoda ride format this year will be more interesting with Biker Games like Loudest Wheelie, Coolest Looking Biker, Best Looking Bike, Oldest Bike, Safest Biker, Arm Wrestling and more.

The Wild East Group merges with leading entertainment company Exceed Entertainment

Afsar Zaidi
Representatives from Exceed Entertainment and The Wild East Group today announced the exciting news that the two brand giants have merged into one international entity. The Wild East Group will continue to operate independently within the Exceed Entertainment group of companies.     
Exceed Entertainment is currently the market leader in celebrity management, brand endorsements, television, and production managing talent, such as Hrithik Roshan, Priyanka Chopra, Bipasha Basu, Shilpa Shetty, amongst others. The Wild East Group has been an industry defining leader in IP monetization, brand development, brand licensing, and business development, working with clients such as Hrithik Roshan, Paul Frank, Playboy, and the Kolkata Knight Riders.

The merger brings together Exceed Entertainment’s expertise in celebrity management and brand monetization, complementing this with The Wild East Group’s ability to analyze a brand’s asset value at a balance sheet level to produce an exceptionally potent partnership that builds long-term brand equity for their clients.

Sid Shah
This joint enterprise is a pioneering move in the field of brand management and marketing, embracing multiple avenues such as licensing, brand extension and monetization within the Indian cinema sector in South Asia. The impetus behind the merger was born out of an informed decision that identified a market gap between vision and implementation within the celebrity brand extension arena. Through the innovative projects the companies will introduce in the marketplace, the merger adds value to the Indian economy and entertainment infrastructure, resulting not only in greater market penetration and increased skill share, but also a better value proposition and enhanced equity scope for brands entering the film industry. 

Afsar Zaidi, Founder and MD of Exceed Entertainment, comments: “We are excited to bring The Wild East Group into the Exceed infrastructure.  This is a powerful merger as the skillsets of the two companies are clearly very complimentary, and will redefine the talent management and brand space by offering new bundles of services with a variety of different lenses.”

Sid Shah, Founder of The Wild East Group, says: “India has irrevocably passed from the age of transactions and deals to the age of value, and this merger was necessary to be able to offer the kind of value-add services that brands require.  We have already been embedded culturally with Exceed for years, so there won’t be much of a transition, and our clients will get to share in the benefits of significant resources that Exceed brings to the table. I will step down and continue as an Advisor, with the team remaining intact and Neha Kanoria and Pankaj Sikka will remain management leaders of the new entity, bringing a wealth of international and domestic experience”.

‘Starting small with shorts’ Panel Discussion with Mr. Saameer Mody, Pocket Films at Jagran Film Festival

Mr Saameer Mody, Managing Director, Pocket Films will be one of the panelists of the discussion on “Starting small with shorts” at the 5th edition of Jagran Film Festival on 23rd September, Tuesday, at 6.00 pm to 7.30 pm. Also joining the panel would be Manoj Srivastava, Strategic Consultant, Jagran Film Festival and Cyrus Dastur, Founder Shamiana Shorts.

Established in 2009, Pocket Films is a pioneer in alternate content, providing opportunities to independent film makers to showcase their talent to the industry and to reach the mass audience. Spreading across this idea, Mr. Saameer Mody along with the other panelists will speak about the benefits of starting with short films for the filmmakers and how it helps them in the long run.

Mr. Sameer Mody, Managing Director of Pocket films will discuss the various aspects in marketing and distribution of short films through various mediums, particularly the internet and mobile. The panelists will throw light on how to develop a story that needs to be told in short amount of time and operating within a cost-effective budget that accounts for pre-production, post-production and marketing/film festivals options for fundraising. Basically, guide them to follow and achieve their dreams of film making.

The Jagran film festival (JFF) will kick start on 22nd September in Mumbai after completing its journey across 16 cities. The festival screens films across genres from around the globe and ad films. JFF to put together experts in various domains to share various aspects of creating cinema and film appreciation of film making on 23rd September 2014 for budding film makers.

Date: Tuesday, 23rd September, 2014 / Time: 6.00 pm-7.30 pm
Venue: PVR Cinemas, Citi Mall, Survey No. 41, Andheri Link Road, Andheri (West), Mumbai 4000053.

Registration Details: